Englischer Artikel !!!
Knut, the $140 Million Polar Bear
The perils of the high-stakes celebrity animal business.
As the world's first celebrity polar bear, Knut used to spend his days feasting on raw meat, swimming in a black-bottom pool, and gazing at the hundreds—if not thousands—of visitors who flocked to see him every day at the Berlin Zoo. During his prime, candymaker Haribo churned out 1 million raspberry-flavored Knut gummy bears daily, and Berliner Volksbank issued tens of thousands of ATM cards featuring his furry face. There was also the 2007 book, Knut: How One Little Polar Bear Captivated the World, and the 2008 film, Knut & Friends. Along with Leonardo DiCaprio, he graced the cover of Vanity Fair....
http://www.businessweek.com/magazine/co ... 935993.htm